Kala · India's crew booking network

Cinematographer on set — Cinematographer

Sound recordist on a street shoot — Sound

Production designer on a set build — Production Design

Every craft on one network. Portraits are AI-made for illustration.

The problem

Every production in India is staffed by hand, over WhatsApp, from memory.

1,600+ films certified a year, and an uncounted ocean of ad films, music videos, shorts and OTT. None of it is indexed. So the same 200 people get hired in each city, not because they're the best available, but because they're the ones who can be remembered at the moment a decision is made.

DiscoveryPersonal contacts, memory: a ceiling of ~50 people.
BroadcastWhatsApp groups. No filter, no search, dies in six hours.
PortfolioInstagram & Drive links, optimised for followers, not credits.
VerificationReputation by hearsay. Zero recourse against fabrication.

The moat

You don't build a network. Your credits do.

The moment a director and an editor both confirm they worked on the same project, Kala holds an edge in a graph no one else in India has. Credits are what IMDb has for the top 5% and nobody has for the other 95%. Verified work, not claims.

Self-declaredYou add a credit and tag the people you worked with.

ConfirmedSomeone else credited on that project confirms it in one tap. Self-confirmation is impossible by design.

Organization-verifiedThe production house confirms the unit from a verified account. Highest weight, highest trust.

Search that actually works

Ask for exactly who you need.

Not a database dump. A specific search across role, city, dates, language, format and your own network, answered in seconds.

"DOPs in Hyderabad, free in October, who've shot ad films, and have worked with my director."

Sneha Kollu

Director of Photography · Hyderabad · 12 ad-film credits

In your network

Ravi Teja M.

Director of Photography · Hyderabad · available 12 to 20 Oct

8 confirmed

Anjali P.

DOP · Telugu · anamorphic, night exteriors

In your network

Every result shows why it matched. Nothing in the ranking can be bought.

For talent

Three steps to a portfolio that gets you booked.

Claim your credits

Add the projects you've worked on and tag your unit. Most of your network is already here, waiting to be confirmed.

Peers confirm

People you actually worked with confirm your credits in one tap. Your record becomes verified, not self-reported.

Get discovered

One link for your Instagram bio. Producers find you by craft, city and dates, and book you from one clean page.

For talent

Be found for the work.

A verified portfolio built from your credits
One shareable link for your Instagram bio
Real, paid projects, spam filtered out
Your availability, answered before it's asked

FREE FOREVER

For hirers

Staff a shoot in an afternoon.

Search verified crew by role, city, dates & format
Post real projects, get self-selected applicants
Shortlist your whole unit on a production board
Trust built in: IDs, org checks, no impersonation

FROM ₹2,499/MO · FREE TIER TO START

The opportunity

A ₹2.78 trillion industry, staffed on memory.

₹2.78T

India's media & entertainment sector in 2025, growing 9% a year.

1,600+

Films certified every year, before you count ad films, music videos and shorts.

95%

Of the industry that has no verified credit record. That's the graph we're building.

The principle

Talent never pays to be found.

Hirers pay for efficiency. Organizations pay for infrastructure. The people doing the work build their record for free, because their credits are what make the whole network worth paying for.

Pricing

Talent is free. Hiring pays.

Talent

Free forever

Full profile, verified credits, 3 gig applications a month. No pay-to-be-found. Ever.

Join the launch list

Crew Pro

₹499/mo

Unlimited applies, profile viewers, top of search, Pro badge, 12-hour early access to every gig.

Get Crew Pro

House

₹4,999/mo

Unlimited gig posts, full contact info, saved crew lists, bulk shortlists, applicant CSV export.

Get House

Secure payments by Razorpay · UPI, cards, netbanking · cancel anytime.

Made in India, for India's creative industry

Your next job is in your last credit.

Claim your work. Get confirmed. Get booked. Start where the industry starts: Hyderabad first, then everywhere.